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Product + systems engineeringEstablished 2015

Engineering software for consequential businesses.

RallyPoint Labs solves complex technical problems for organizations with demanding operations, sensitive data, and little room for failure.

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HealthcareFinancial systemsConnected operationsSpecialized industries

Software is easy to demonstrate. It is harder to trust.

We bring product judgment, applied research, and senior engineering to the parts of a business where off-the-shelf tools fall short.

Our work spans protected data, complex workflows, connected hardware, and new digital products. We stay close to the operation from first principles through production.

Proof, not promises.

A decade of building products and systems where the technical work is inseparable from the business problem.

01 / Healthcare

A telehealth foundation designed to grow with the business.

RallyPoint Labs partnered with Thirty Madison following its seed round to build the foundation of Keeps: the flagship patient product, a physician platform shared across brands, and the team needed to carry it forward.

  • Protected health data
  • Clinical workflows
  • Product engineering
  • Team formation
Keeps product packaging in a home
Built for nationwide scaleHIPAA-aware systems

“RallyPoint Labs was integral in building the foundation of Keeps and the Thirty Madison telehealth platform.”

Demetri Karagas · Co-founder, Thirty Madison
02 / Connected operations

Connecting hardware, software, and field operations.

We led technology for an interconnected power-bank network—working across mobile applications, backend systems, operations tooling, and hardware partners in Shenzhen to launch in multiple U.S. markets.

Rabbit network / field launchPlay film
Rabbit connected power bank hardware

One system. Many surfaces.

  • 01 Connected hardware architecture
  • 02 Consumer mobile applications
  • 03 Operations and sales tooling
  • 04 Nationwide market expansion
03 / Specialized industry
RangeWorks

Category software, built from inside the industry.

RangeWorks began with field research: time in stores, conversations with operators, and a close study of workflows generic tools ignored. It became a leading platform for reservations, memberships, classes, and customer operations.

Visit RangeWorks (opens in a new tab)
A specialized retail store using RangeWorks
High-end retail stores
More than 150
Online revenue generated
More than $45M
New in-store customers
More than 500K

From ambiguity to dependable systems.

We are most useful when the problem is important, the constraints are real, and the answer is not obvious at the outset.

01

Product and systems engineering

New digital products, operational platforms, and the durable infrastructure behind them.

02

Applied product research

Domain immersion, workflow research, and product definition that reduce expensive uncertainty.

03

Regulated and sensitive systems

Experience engineering around protected data, privacy, security, and organizational risk.

04

Complex technical problem-solving

Architecture, modernization, integrations, and initiatives that do not fit a standard vendor brief.

Our position

AI accelerates the work. Experience shapes the outcome.

We use AI to accelerate research, implementation, testing, and repeatable problem-solving. It helps our team explore faster, automate routine work, and spend more time on the decisions that shape the product.

Operating principle

A force multiplier only multiplies what is already there.

AI can make a clear plan move faster. It can also make weak assumptions and poor architecture spread faster. We pair modern AI tools with deep product context, technical experience, and human accountability so velocity never comes at the expense of durability.

Small, senior, direct.

Close to the problem. Accountable for the outcome.

  1. 01Senior developers do the work.
  2. 02We learn the operation, not just the requirements.
  3. 03We design for real constraints and failure modes.
  4. 04We build systems teams can trust and own.

Start a conversation

Bring us the problem that does not fit neatly into a vendor brief.

If it is important, ambiguous, and technically difficult, we should talk.